Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“In this lesson, you'll learn what a marketing model is and how it can help you build your social media strategy as well as look at your objectives from another perspective. ”

In this video lesson Domestika addresses the topic: Functions of Social Media Marketing, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“In this lesson, I'm going to talk about the marketing model and how it can build you your social media strategy. and also look at your objectives quite differently. So. One of the typical marketing models that we know is called the IDA model. It's been around for quite some time and what the IDA actually stands for stages. that your customers go through when they interact with your brand or your product. So at the top of the model, we have awareness. So this means, all the people who know about your brand, who know that your brand actually exists. then we have interest. And INTEREST stands ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (24)
• 3097 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling