Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Now that you know who you are talking to, and what are the things that you need to cover to sell more, then it’s time to get creative. ”

In this video lesson Domestika addresses the topic: A Concept to Make You Memorable, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“A concept to make you memorable Let's talk about concepts. A creative concept is a clear and memorable way to convey the brand essence. It's impressive, it's memorable and it contains insights. You know it's good because you can think about many executions for your concept. From a single concept, you can have a video, or have a series of content, or have different headlines for your posts. Let me make it clear with some examples. I found this poster of a yoga studio which says, "Make yoga, not war." That's a concept. You can think of different ways to execute it. Here, we can see soldiers w...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1426 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling