Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“This lesson is a reminder to start and end branding on conversion efforts with your goals in mind. And make sure you’ll be measuring what matters. ”

In this video lesson Domestika addresses the topic: Before the Launch: Measuring Your Campaign , which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Before the launch: Measuring your campaign We already talked about KPIs and objectives. Now we need to review if we have the technical aspects in place, to see if our campaigns are working and to get the information needed to optimize what we are doing. We need Pixels and tags for that. A pixel is a tiny bit of code you need to insert in your website. So you can connect the social platform that you are running your ads in and let it see what's happening there. If the clients visiting your website are adding things to your cart or watching videos, you can separate those actions or events int...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1426 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling