Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“In this lesson, I will show you a visual overview of the course and comment on context and why it’s helpful to see content creation as a sustainable project that fits into our routine.”

In this video lesson Domestika addresses the topic: The Project: Intro, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“The Project: Intro In this lesson, we'll talk about the course project as well as visualising what we'll learn in this unit, Unit 3, and Unit 4. Before talking about the project itself, I want to introduce you to how this course will be organised. The pyramid you see here is a graphic representation of how it'll work. We start from Unit 2, which is the base of the pyramid, where we'll focus on the context and identifying what's important to you. This way, we can focus on creating a strategy that makes sense to you. After that, we'll move to the second layer of the pyramid, which is more foc...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1426 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling