Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Knowing the relevant terminology is key. Each vertical market has its own terms and concepts. Influencer marketing is no exception. In this lesson, I will provide you with a general glossary that covers the most common terms in the industry. Understanding the right vocabulary is your ticket into the inner circle and will help you to kick off outstanding business conversations with creators.”

In this video lesson Domestika addresses the topic: Useful Lingo!, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“ Useful Lingo! In this next lesson, we'll learn useful lingo. In every profession, there's specific and technical terminology. Influencer marketing is no different. You'll notice that there are a lot of similarities between concepts, words, and vocabulary that are used in the digital media world. If you're not familiar with the general terms that are used in the digital social media realm, I'll help you with specific words that will help you brief creators for specific campaigns, have business meetings, and even be a killer negotiator. Let's start with influencer, which is the most importa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (13)
• 2041 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling