Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“For understanding what a brief is, first, I'll show you different kinds used in advertising. Then, you will fill up a simple version of a brief along with me, while I'll do the same with the “client” I’ll be using during this course. ”

In this video lesson Domestika addresses the topic: The Brief, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“The brief Now that you know more about SMART objectives, it's also important to set your expectations and to have all of your information for the project or your social media presence, in one place, so you can have clear objectives, but also a clear target audience and clear resources and deadlines. All of that is called a brief. Let me show you a bit more about briefs. A brief is a document with the information that you need for your upcoming project. It can look however you want. It may be a single sheet of paper with information about your company, your product, the people that you want ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1433 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling