Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Sticky? What are you talking about? In this lesson, I’ll share what stickiness is and why it’s important to always aim for it when it comes to engagement in social media. ”

In this video lesson Domestika addresses the topic: What Makes Content Sticky? 1, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“What Makes Content Sticky? In this lesson, we're going to talk about the stickiness factor. The stickiness factor is a very important concept when it comes to content marketing, but it's even more important when we're talking about social media engagement. We'll talk about that, but we're also going to look into other techniques that you can apply to make your content sticky and we're going to deep-dive a bit more into how to use emotions and logic to make your content engaging. Let's begin with the stickiness concept. What's sticky? What makes something sticky? Sticky is this ability that ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1433 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling