Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Have you ever wondered how some brands create content and promote products, respond to messages, and create collaborations with ease, while others take chaotic actions and are inconsistent? There’s a way to manage social media right, and here’s what it takes. ”

In this video lesson Domestika addresses the topic: Building a Foundation, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Building a Foundation In this lesson, I'll explain some basic social media terminology and I'll show how to build a foundation for your social media. Let's have a look at some terminology and also some foundational documents that your social media management should include to make it smooth to manage and make it organised, but also consistent. One of the first guidelines that you should have is the social media guidelines document. This is a very basic document which encourages your staff on having good online etiquette and also sharing about your new product, but in the right way and when ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1433 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling