Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“In this lesson, you'll learn how to research and unearth opportunities for the brand you'll be working with. I'll talk briefly about some useful tools such as search trends, social listening, SEO, observation, interviews and benchmarks.”

In this video lesson Domestika addresses the topic: All About Your Client, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“We all have an idea about the people that buy from us or how the customers may be. But we really need to do some research to be sure, or at least add some traits to their personalities in our customer persona frame These tools that I'm about to show you will help you make that research so much easier. So let's dive into it. Let me tell you a little bit more about how to detect where your brand can be a star because almost nobody does it. Learn to know your client and learn to know the opportunities that they are putting out there on the internet by only either searching or... Talking about ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (24)
• 3098 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling