Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Market research is essential for your social media efforts. If you were ever stuck with generating content ideas and creating content, you never did your audience research properly. In this lesson, you will find out how to do that. ”

In this video lesson Domestika addresses the topic: Audience, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Audience In the previous lesson, we talked about objectives and metrics. In this lesson, we'll discuss audience, how to do your market research, and how finding out more about your audience will help your strategy deliver. Let's have a look first at why market research is important to you. You should do it for a couple of reasons. The number one is to be able to create content. One of the questions I get frequently or a challenge or a complaint even is that people tell me, "I'm never sure what content I should create on my Instagram." The reason why you're not quite clear about that is that...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (15)
• 2073 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling