About the video: Engagement and UGC, a Practical Guide
Overview
“Now let’s jump into practice. I will show how to generate a UGC campaign that engages people, step by step. You’ll see me through the planning and execution process before handing it over to you to create your own. ”
In this video lesson Domestika addresses the topic: Engagement and UGC, a Practical Guide, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.
Partial transcription of the video
“Engagement and UGC, a Practical Guide The moment you've been waiting for. We'll talk about how to create a user generated content campaign from scratch. We'll start with some concepts that are really important for you to use before we deep dive into more practical tips on how to do it. Let me begin with a simple framework that will help you focus your UGC campaign in a way that will drive the results you need. The first step of this framework is to really identify your goal. What's the one thing that you're trying to achieve with these UGC campaign. What is the problem that you're trying to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content
-
Category
Marketing & Business -
Areas
Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling

Domestika
A specialization by multiple teachers
- 100% positive reviews (7)
- 1,426 students
- 90 lessons (14h 25m)
- 128 additional resources (43 files)
- Online and at your own pace
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever