Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Here, you'll analyze famous campaigns and clever strategies used by businesses and brands on social media. Identifying their goals and trying to guess what the brief may have looked like is a great learning tool. ”

In this video lesson Domestika addresses the topic: How They Did It, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“How they did it Let's get started. In this lesson, I want to tell you about campaigns, social media profiles, and tactics that are worth analyzing, so you start comparing what you're doing and get inspiration from the best. The first story I want to tell you is about the chicken sandwich wars. This started back in 2009 with Popeye's launching their chicken sandwich. A few months later, Chick-fil-A tweeted something really cryptic that was around them being the first ones or the originals. Popeye’s then retweeted that with a witty response. All of Twitter and social media went crazy about ho...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1426 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling