Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Ever wondered why some brands hit the sweet spot for their audience on Instagram, while others struggle to get any engagement? And why some brands look relatable, while others look faceless? Let’s look at how to create content that delivers and people can relate to.”

In this video lesson Domestika addresses the topic: Content and Messaging, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Content and Messaging In this lesson, we'll talk about content and how to base it on your objectives. Also, how to create content that is tied back to your audience and is something that your audience wants to hear and see. I'll be using PLANOLY as a tool for planning Nerrisa's content on her account, The Bargello Edit. I'm looking at her account and there are a few things to point out immediately that I can see. One great thing is that her content is consistent and it has a theme to it when it comes to the colours and what she's showing in the pictures, and that's great. Always try to thin...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1433 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling