Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Ever wondered why some brands hit the sweet spot for their audience on Instagram, while others struggle to get any engagement? And why some brands look relatable, while others look faceless? Let’s look at how to create content that delivers and people can relate to.”

In this video lesson Domestika addresses the topic: Content and Messaging, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“In this lesson, we're going to talk about content. and how to base it on your objectives and also how to create content that is tied back to your audience and it's something that your audience really wants to hear and see. So I'm going to be using Planoly as a tool for planning Nerissa's content on her account, debargelloedit. And I'm looking at her account and there are a few things to just point out immediately that I can see from it. One really great thing is that her content is already consistent. And it has a sort of a theme to it. when it comes to the colors, what she's showing in the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (24)
• 3097 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling