Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Here, you will learn what a social playbook is and why it’s an important tool when it comes to creating distinct social media campaigns or posts.”

In this video lesson Domestika addresses the topic: What is a Social Media Playbook?, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“ What is a Social Media Playbook? In this lesson, you'll learn what a social playbook is and why it's an important tool when it comes to creating distinct social media campaigns or posts. You might have heard of a brand bible or a brand book, and this is usually the tool kit or the brand icons, the logos, the colours and how brands live in the real world. You might have heard of that but you might not have heard of a social media playbook or tool kit. Brand books often omit how a brand reacts and works on social media. A playbook fills those gaps. Often, you'll see brand books that will go...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1426 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling