Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“To begin with, you will learn how to break down your brief and analyze what it's asking. You will also learn how to start creating your social media playbook.”

In this video lesson Domestika addresses the topic: Exploring the Brief, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“ Exploring the Brief In this lesson, you'll learn to break down your brief and analyse what it's asking. We'll also learn how to start making your social media playbook. The most important step in starting your social media playbook is understanding the brief. When working with a client, it might be worth having a conversation about what they're looking for when it comes to a playbook. Is it just one thing for one campaign, or are they looking for a whole brand redesign? It is about having that conversation and understanding where your client wants to go. If it's for yourself, that's easy....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1426 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling