Social Media Marketing Specialization: Strategy, Branding and Content

Course summary

• M1: Getting Inspired

  • Introduction

  • Influences / Ana Marín

  • Influences / Jennifer Hayashi

  • Influences / Sapphire Bates

  • Influences / Hana Jay Klokner

  • Influences / Tiago Henrqiues

  • Influences / David Cuen

  • The Influences on My Career / Alejandra González

• M2: Social Media Strategy: Design, Manage, and Launch Campaigns

  • How They Did It

  • SMART Objectives

  • The Brief

  • All About Your Client

  • What You Need to Know About Social Media

  • Mapping Your Messages and Touchpoints

  • A Concept to Make You Memorable

  • Ideas, Content and Platforms

  • Storytelling

  • Prototyping

  • Before the Launch: Measuring Your Campaign

  • Bonus: Where to Practice or Find Partners

• M3: Social Media Design: How to Stand Out Online

  • Fundamentals of Design for Social Media

  • Making the Most of the Tools Available

  • What is a Social Media Playbook?

  • Exploring the Brief

  • Mood Board

  • Colour, Graphics, and Typography

  • Photography and Videography

  • Mock-ups: Exploring the Design

  • Finalizing the Toolkit

  • Pitching Your Own Ideas

  • Meaningful Collaborations

• M4: Launching a Business Successfully on Social Media

  • Creating a Strong Idea

  • Market Research

  • Branding

  • Choosing Your Social Media Platform

  • Creating Content and Showing up Online

  • Launch Strategies 1

  • Launch Strategies 2

  • Growing on Social Media

  • Building a Community

  • Instagram Myth Busting

  • Ignore Hustle Culture and Prioritise Your Mental Health

  • Your Next Steps after a Successful Launch

• M5: Social Media for Brands: Strategies to Stand Out Online

  • Functions of Social Media Marketing

  • Building a Foundation

  • Tools

  • The Case Study

  • Objectives and Metrics

  • Audience

  • Content and Messaging

  • Instagram Campaigns and Ads

  • Resources and Execution

  • Additional Resource: To Learn More

  • Advice for Social Media Managers and Business

  • Repurposing Social Media Content

• M6: Content Creation: Sustainable Social Media Strategies

  • The Project: Intro

  • Template: A Quick Overview

  • Your Goal

  • Your Content

  • Your Creative Toolbox

  • Reacting

  • Documenting

  • Your Turn: Keep Building on This

  • Design Your “TV Channel”

  • Your TV Shows

  • Testing, Learning, Adapting

• M7: Social Media Strategy: Connect with Your Followers

  • What Is Engagement?

  • How I Have Approached Engagement in the Past

  • General View

  • Shared Interest

  • Motivation

  • Social Currency

  • What Makes Content Sticky? 1

  • What Makes Content Sticky? 2

  • Rules: Right Side of the Brain

  • Rules: Left Side of the Brain

  • Why Do You Need Content Communities?

  • Examples of Successful Use of UGC

  • Engagement and UGC, a Practical Guide

• M8: Influencer Marketing: Create Social Media Campaigns

  • What Does Influencer Marketing Really Mean?

  • Getting to Know the Creator Economy Landscape

  • Useful Lingo!

  • Setting a Goal

  • Identifying the Target Audience

  • Choosing the Right Allies: Influencers and Third Parties

  • Selecting the Right Platforms and Actions

  • The 5-Step Plan

  • Building a Killer Brief

  • The Programming and Performance Results Template

  • Tips and Tricks to Keep in Mind

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