Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Community is a word that people tend to overuse, but here I will show you why it's important when it comes to content creation and how to start building your own. You will understand the power of giving people a voice and a platform.”

In this video lesson Domestika addresses the topic: Why Do You Need Content Communities?, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Why Do You Need Content Communities? In this lesson, we're going to talk about crowdsourcing. What crowdsourcing means is basically you're sourcing content from the crowd. It's a group of people, in this case your followers or people who might be interested in the things you have to say in your social media account. We'll look into that. Eventually will lead us to user-generated content. Means content that's created with your audience. That's incredibly important because it means that you can start building your own content communities. Remember that we talked about the evolution of social ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1426 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling