Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“I’ll talk about some metrics and how you should always aim for conversions or at least the obtention of data. ”

In this video lesson Domestika addresses the topic: SMART Objectives, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“SMART objectives When working with social media and sometimes with marketing, it's hard to pinpoint a single goal that you are trying to achieve with your efforts. We all want likes, followers and want to be viral. So it's important to set objectives. I'll tell you about an acronym that you may not know right now, so let me show you. You need to define SMART goals. What do I mean by that? Well, it's an acronym. Smart stands for Specific Measurable, Achievable, Relevant, and Timely or Time-Bound. Specific means you need a clear goal, something that's understandable. If you want more follower...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1426 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling