Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Getting to know your audience can seem like a breeze. However, it requires a lot of effort to really know who you're talking to. A common mistake of marketers when it comes to launching an influencer marketing campaign is misunderstanding their audience. They fail to really drill down into who their customer is, what they appreciate, where and how they engage with the brand or product, and who/what will actually influence their decision to buy. ”

In this video lesson Domestika addresses the topic: Identifying the Target Audience, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“ Identifying the Target Audience In this lesson, we'll learn how to identify your target audience. There are several frameworks and methodologies that certain teams or brands use to find their target audience. I really enjoy my favorite one, which is building and finding the brand's buyer persona. After developing the end-to-end ideal buyer persona, it's very important to identify where in the customer journey this potential prospect or customer will fall into when buying or considering your product or service. Influencers can help overcome doubts and objections when it comes to your produ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1428 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling