Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“In this lesson, I’ll teach you why people need to take away information and content that has practical value and how you can achieve that. More powerful than money is the ability to let people build social value.”

In this video lesson Domestika addresses the topic: Social Currency, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Social Currency In this lesson, we'll talk about the concept of social currency in a bit more detail to help you understand why this is so important. Social currency means, for the purpose of social media engagement, content that has practical value that can help someone build social authority. It's the content you have in your account that will make other people look good in front of their own followers. The more useful your content is, the more it will be shared. If getting your content shared around the world across social media is really important, social currency is going to be key. I'...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (38)
• 5176 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling