Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“In this lesson, you’re going to learn what lives at the intersection between your brand’s goals and your audience’s passions. Why should people invest in your brand? The key is to tap into their interests.”

In this video lesson Domestika addresses the topic: Shared Interest, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Shared Interest Now we are going to talk about shared interests. That means the passion that we talked about earlier that your audience has that has a similarity to yours. We're going to see why people would engage with your content, and the key is to tap into their interests. Why are shared interest important? When we talked about shared interests before, I shared with you a very standard definition, but what I mean by these and the importance of having a shared interest is you're ultimately trying to find out what is the shared mission between you and your audience. If you find that one c...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1433 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling