Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“When I began my career in digital platforms, online media was just starting to revolutionize the world. As a result, there was no recipe or step-by-step guide to predict the right way to do business. This was fascinating for me! And it was even more fascinating when I began to work with YouTube content creators to help them thrive as storytellers. In a nutshell, I've had to pave my own way to build my role. But, to find that path, I've relied on amazing books, philosophies, leaders, and content creators. These have all been a great influence on my business decisions. Let me tell you more about them in this lesson!”

In this video lesson Domestika addresses the topic: The Influences on My Career / Alejandra González, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“The first resource that was really influential for my career is a book called The Infinite Game by the author Simon Sinek. Simon, he is a British American author and inspirational speaker. And this book talks to leaders. in which he goes over concepts like Infinite mindsets and fixed mindsets. Simon talks about how the best leaders should have an infinite mindset. which is, Being able to adapt to change in an ever -changing industry like the entertainment one. Leaders with a fixed mindset have an end goal When they reach that goal, they don't know how to adapt or further adapt. This is why ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (38)
• 5186 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling