Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“One thing you should know about your content strategy is that planning is important, but being flexible is sometimes unavoidable. In Nerrisa’s case, I planned her content, but when she started working on it and a new campaign, her model got sick. This postponed a photoshoot by one week. Then, she needed her Kickstarter to be approved, and learnt it might take longer than anticipated. This video is a follow-up Zoom meeting between her and me, discussing what to do when things don’t necessarily go as planned. ”

In this video lesson Domestika addresses the topic: Additional Resource: To Learn More, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Hey, nerissa, how are you doing? Good to see you again. Thank you. How are you? Good. Very good. Good to see you again and see how you have progressed with your content and your collection. Thanks to you, of course. Well, i hope so. I hope, you know, there, it has been helpful and I hope there's been some. progress. So what have you been up to? Lots. So, well, firstly, I think having the content kind of mapped out has been a game changer because it's something I haven't had to think about. I've just worked backwards, which is not how I normally work. So it's been really nice to kind of know...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (24)
• 3098 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling