Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“One thing you should know about your content strategy is that planning is important, but being flexible is sometimes unavoidable. In Nerrisa’s case, I planned her content, but when she started working on it and a new campaign, her model got sick. This postponed a photoshoot by one week. Then, she needed her Kickstarter to be approved, and learnt it might take longer than anticipated. This video is a follow-up Zoom meeting between her and me, discussing what to do when things don’t necessarily go as planned. ”

In this video lesson Domestika addresses the topic: Additional Resource: To Learn More, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Hey Nerrisa, how are you? -Good to see you again. -I'm good, thanks, how are you? Very good. Good to see you again and see how you have progressed with your content and your collection. All thanks to you. I hope it has been helpful and that there has been some progress. What have you been up to? A lot. Firstly, I think having the content mapped out has been a game changer because it's something I haven't had to think about. I've just worked backwards, which is not how I normally work. It's nice to know that bit's taken care of. I spoke to you in between filming for the guys at Domestika and...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1426 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling