Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“If you browse Wikipedia, you'll find the definition of influencer marketing written as "a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field." To me, it's much deeper and more strategic than that. In this lesson, I will go over what influencer marketing is and what it isn't, and how this tactic has become a form of promoting and selling ideas as well as products through credible and authentic social media voices. ”

In this video lesson Domestika addresses the topic: What Does Influencer Marketing Really Mean?, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Before deep diving into action items, In this unit, we're going to go over the real definition of influencer marketing. We're going to understand the real value of influencers in the creator and the marketing digital landscape. In this lesson, we're going to learn what influencer marketing really is and what it is not. So there are different sources that define influencer marketing. And actually, Forbes has a very good definition about it. Influencer marketing consists in using influencers to convey marketing and communication messages on behalf of corporations and brands. Influencers are i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (29)
• 4039 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling