Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Now, it’s time to understand what will motivate people to engage with your content. Human beings have external and internal motivations and in this lesson, you'll understand the importance of both and when to use them. ”

In this video lesson Domestika addresses the topic: Motivation, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Motivation In this lesson, we're going to talk about motivations. What drives people in their daily lives and how can you capture that same feeling in social media. There are two different types of motivations, internal or intrinsic motivations and external or extrinsic motivations. The difference between both has to do with where the motivation is coming from. When we talk about internal motivation, we're talking about things that you deeply care about. When we talk about external motivations, we are talking about things that are moving you into action because you're going to get something...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 100% positive reviews (7)
• 1433 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling