About the video: The Narrative
Overview
“To begin, I'll guide you through conceptualizing a story/narrative for your campaign. To do this, you'll need to consider your target audience and brand identity.”
In this video lesson Domestika addresses the topic: The Narrative, which is part of the Domestika online course: Specialization in design and chocolate sculpture: Modeling, textures and edible sculptures. Learn to create edible sculptures with advanced design and modeling techniques in chocolate, highlighting unique textures and flavors.
Partial transcription of the video
“ The Narrative Now that we've learned about light, in this lesson, we're going to start developing our story, our narrative, starting with figuring out our brand personality and a bit about our brand identity. Let's start with brand identity. This is basically the way your company is perceived, its attributes, its truths, and the reason we're glad you exist. For the purposes of this course, our client is Ollie's, a Brooklyn based ice cream shop that serves humans and dogs. Ollie's is a family and pet friendly location and it stands for friendship and community. I would say these two really...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Specialization in design and chocolate sculpture: Modeling, textures and edible sculptures
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Category
Craft, Culinary, Design -
Areas
Chocolate, Design, DIY, Edible Art, Fondant, Food Styling

Domestika
A specialization by multiple teachers
- 11 students
- 74 lessons (13h 29m)
- 99 additional resources (39 files)
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- Level: Beginner
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