E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“In this lesson, you'll learn what an advertising campaign is, its relevance, and the types of campaigns that exist.”

In this video lesson Domestika addresses the topic: What Is a Campaign and What Is It For?, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“What is a campaign and what is it for? In this unit we will talk in depth of campaigns on Amazon, what is its importance and we will talk about the most successful of them, which is Promoted Products that allows greater visibility to new and recently created products. What is a campaign? A campaign is the easiest way to create relevance for a new product. We already have our products ready. We upload the products hand in hand with Héctor and we have them on the platform. Now how do I start selling? Within all of Amazon, the algorithm takes all those products that have a greater possibility ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 156 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development