E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Next, we'll evaluate the goals and identify which ones we should try to achieve first to maximize conversion. In my case, I'll work with Creative Atelier's website. I'll take a first look at it and, based on the business objectives, establish conversion goals. This will allow me to prioritize which objectives to use to define the CRO strategy.”

In this video lesson Domestika addresses the topic: Strategy, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Strategy In this lesson we are going to review the web page of our case study: Creative Atelier. Based on business objectives we will identify conversion goals and we will prioritize them and these will define our optimization strategy. Let's take a look. When we talk about conversion goals, It is necessary first to look at the business objective. In the end, for this specific case of Creative Atelier, this e-commerce that we are working on, what we are going to use or let's invent ourselves is a business objective, of a global revenue increase of 10%. To achieve that business goal, we have...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 155 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development