E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Once we have the results of the experiment in Google Optimize and the stipulated time has passed, we'll use the post-test calculator to confirm that it has reached a level of statistical confidence greater than 95%. This result will allow us to see if our hypothesis was correct.”

In this video lesson Domestika addresses the topic: Post Test Calculator, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Post Test Calculator Once Google Optimize gives us results of our experiment and in addition the term that we considered has elapsed, we will go to the post-test calculator to analyze if indeed has reached the desired statistical confidence level and we can already declare a winner. For this specific case, the time of this course is quite limited, so we can't wait 30 days for the experiment to end. Either way I'll tell you how could you calculate which has been the winner. First of all, once we click on this test, which is the one running, would take us to the page where we could see What w...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 175 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development