E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Here we enter the purely practical part: we will select one of the hypotheses we have listed to develop it and carry out the corresponding experiment (A/B testing, personalization, etc.). To do this, I'll start by showing you how to design the mockup of the chosen solution. In my case, I need to design the product page. Once that's done, I'll include it in the Test Plan and complete the rest of the details.”

In this video lesson Domestika addresses the topic: Activate hypotheses 1, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Activate hypotheses Now we enter the purely practical part. We are going to select one of the hypotheses that we had listed and we will begin to develop the corresponding experiment. We will start by designing the mock-up of our solution. Let's start by activating the hypothesis that we had listed in the hypothesis backlog, which is the reorganization of the product page. To do this, everyone can use the design tool or program you consider. I'm going to use Sketch, which is available for Mac. It is important that we think about how we are going to start designing. If you have all the elemen...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 155 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development