E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“For any content strategy to be successful, it's important that content recipients appreciate consistency and coherence. In the case of email marketing, this is even more important, as subscriber lists age poorly if they aren't sent. Therefore, it's vital that you define a strategy and are able to follow it more or less rigorously. ”

In this video lesson Domestika addresses the topic: How to Create an Email Marketing Strategy from Scratch, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“How to create an email marketing strategy from scratch In this lesson, we will learn how to create an email marketing strategy from scratch. So that you better understand what we are proposing, we will use a case study. This will be the creation of the email marketing strategy by the illustrator Miguel Camacho. Miguel is an illustrator who lives in Andalusia and that he has illustrated for Forbes projects, or from Facebook, from Cabify and he has even done the illustrations that we use on our website. I think Miguel Camacho should have a newsletter because, despite doing work for well-known...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 156 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development