E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“By putting the user at the center, we're able to offer a unique and personalized experience and maximize conversions. This lesson will explain the mistakes to avoid and the practices to promote to reduce user uncertainty.”

In this video lesson Domestika addresses the topic: The user at the center of the design, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“The user at the center of the design In this lesson we are going to look at UX design in CRO. The importance of putting the user at the center when designing experiences, that will allow you to have unique experiences, personalized and that maximize conversion. A very typical mistake when we do web design is to base the design on the product vision instead of in the user view. Remember that a beautiful design does not mean a usable design, a design that converts. Try to empathize with the user to ensure who correctly understands the process beyond whether it is aesthetic or not aesthetic. T...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 184 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development