E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“In this lesson, you'll learn how to conduct a small keyword study and optimize your e-commerce site's structure based on the data. This will help you improve your ranking on Google. ”

In this video lesson Domestika addresses the topic: SEO Positioning: Basic Fundamentals, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“SEO positioning: basic fundamentals Once we saw the marketing channels, The first we will work on is SEO positioning. To do this, the most important thing is to answer two things: how people search for our products and how much people look for our products. We have to make three points to each part of our store. The first is a search intention, then a main keyword and a few secondary ones. For example, the main "keyword" could be "face creams", and the secondary ones could be "buy face cream", "cheap face cream", "organic face cream", etc. And finally, assign a URL to that specific section....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 156 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development