E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“In this lesson, I'll teach you how to make your products stand out on Etsy using photography. I'll show you how to capture photos that highlight their strengths and give you tips you can apply throughout the entire photography process when it comes to lighting, taking photos, and editing. Taking attractive photos of your products is essential for selling online. In fact, poor photography can ruin a sale, no matter how wonderful your product is.”

In this video lesson Domestika addresses the topic: How to photograph your products, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“How to photograph your products In this lesson, we will highlight your products with photography. Having attractive photographs is essential to sell online, so let's get to it. Before adding inventory to the store I will give you some tips to take attractive photos of your products. Unlike buying in a physical store, On the internet you cannot have the product in your hand. You only have the photographs. So we'll capture photos that highlight the strong points of your product. I recently saw in a study that Etsy did with clients that buyers valued product photos even more than shipping cost...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 156 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development