E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Designing and creating a profitable business model is one of the keys to the success of any eCommerce business, but to understand its profitability, it's essential to always measure results and know where to focus your efforts; in short, to understand the main KPIs or metrics in eCommerce. We'll discuss this in the next lesson. ”

In this video lesson Domestika addresses the topic: Definition of online store metrics, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Definition of online store metrics Welcome to your Lesson 4 of this last unit, where will we be talking on the definition of metrics associated with your digital business. While there are digital marketing metrics in general, they get very confused with ecommerce metrics. The difference is that these last metrics they have everything to do with transactionality, unlike digital marketing metrics. Digital marketing metrics they will help us for what we did previously, the launch plan of the online store and consecutive campaigns to attract customers and prospects in it. However, here we will ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 175 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development