E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“You must know your users to focus your strategy. This way, you'll discover what they're asking for, what strengths your e-commerce already has, and what could be improved. Here, I'll present some tools to obtain the qualitative information necessary for this analysis.”

In this video lesson Domestika addresses the topic: Meet the users, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Meet the users In this lesson we will see how to know your users It will be a great advantage when planning your CRO strategy. Think that correctly understanding what they need or what your users demand or what they think about your brand it will be a very good point when proposing new hypotheses, new solutions, new experiments, etc. We mentioned before that it is important to do surveys, interviews, etc. I know many times when you're starting out with a first e-commerce or you are taking your first steps, It is very important to know the opinion of your users. But how can you collect user ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 184 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development