E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Here, I'll teach you how to differentiate between a performance-oriented approach (conversion, sales, goal achievement) and a more branding-oriented approach (awareness, discovery, increasing awareness). You'll also learn what a landing page is and how to structure one to improve your e-commerce goals.”

In this video lesson Domestika addresses the topic: From orientation to performance, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“From orientation to performance In this lesson you will learn to differentiate an orientation more to performance, as it can be more to sale, to achieve a certain goal and one more orientation to branding, such as awareness, discovery, etc. In addition, you will learn what a landing page is and how to structure it to achieve better results in your e-commerce. Let's see more in detail what are the differences between branding and performance. You have to think that branding is more to make the user fall in love a little. It is to touch a little your emotions, your feelings. In this case, the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 197 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development