E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Before starting your project, you'll need to prepare the tools you need to develop your hypotheses and experiments. To do this, I'll show you how to set up analytics and CRO platforms, as well as design and documentation software.”

In this video lesson Domestika addresses the topic: The tools, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“The tools In this lesson you will learn how to prepare and implement Google Analytics tools, Google Optimize, design tools and documentation tools. Google Optimize we are going to use it as a source of web analytics information. You need to have it installed and if not, let's do a little review to see how you could do it. Still, you have more documentation in Additional Resources. If you do not have your Google Analytics account created, you can create it with your Google user. Once you create your Google Analytics account, will allow you to embed the footprint on your website. Remember tha...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 175 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development