E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Next, I'll show you how to define a potential customer avatar for your e-commerce site, both at a basic and advanced level. We'll define personal characteristics such as age, gender, geographic location, education, etc. We'll also define usage characteristics: brands they follow, interests, needs, activity on other digital channels, etc. ”

In this video lesson Domestika addresses the topic: Knowing Our Audience, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Knowing our audience We have already reviewed the basics of our e-commerce, now we will work on marketing. The first thing is to define our target audience, that is, who are the potential customers to whom we want to sell our products. In the digital world you can segment your target audience as far as you want and then reach it through different channels. Let's first define our target audience at a basic level, basic segmentation. For example, you have to consider how old he is, gender, language or the geographical location where it is. We could do that basic segmentation although we did n...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 156 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development