E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“In this lesson, we'll review whether the most important elements of your online store are well optimized before starting marketing. This way, when you start attracting people to your e-commerce site, it'll be ready to sell. To show you how to do this, I'll use a real-life case study: the natural cosmetics brand Plan Secret.”

In this video lesson Domestika addresses the topic: How to Have an E-commerce Ready to Sell, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“How to have an e-commerce ready to sell In this lesson we will present our case study and we will review the basics that an online store should have before investing in marketing. We will analyze the e-commerce plansecret.es, an online store founded in 2019. Its value proposition is the sale of vegan products, organic, without parabens or toxic products. They have a formulation and their own stock with about 150 units for each product. Its values are transparency, quality and naturalness. It is a brand focused on women between 30 and 50 years old health conscious, natural ingredients and th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 156 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development