E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“In this lesson, you'll discover the key metrics for any e-commerce business: what they are, what they mean, and how to analyze them to find potential improvements for your online store.”

In this video lesson Domestika addresses the topic: Basic Analytics, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Basic analytics At this point we have already designed a marketing plan that we can run. We have the last part, which is to measure everything we have done, because if we don't measure it, we won't know how to improve it. We have a lot of metrics available to measure how an e-commerce works. The most important thing is to prioritize what metrics are important to you. To do this, we will define some metrics in each part of the funnel. In our "funnel" we have three steps: Above we have the acquisition part, in the middle is the conversion part and the end part is the loyalty part. Those are t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 156 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development