E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“This lesson will help you understand how clearly identifying conversion goals can help you define your e-commerce optimization strategy.”

In this video lesson Domestika addresses the topic: Conversion goals, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“conversion goals In this lesson you will discover why it is important correctly identify your conversion goals to define your optimization strategy in your e-commerce. conversion goals are those goals that we want to achieve and by which we are going to govern our entire optimization strategy. What are these goals for? They mainly serve two purposes. The first to lead all our optimization strategy, our testing, and they will also serve us to mark the results we have obtained and know if we have really reached that goal or not. How to correctly define these objectives? First of all they have...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 175 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development