E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Now we'll list the hypotheses and opportunities identified in the "deep dive" phase of the analytics we just performed. We'll also include any hypotheses derived from qualitative user data.”

In this video lesson Domestika addresses the topic: Set of hypotheses, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Set of hypotheses In this lesson we are going to list all the hypotheses that we have found in the deep dive analytics phase and you can incorporate those that you have detected knowing your users, for example, with surveys, with interviews, opinions, etc. In my case, I am going to use this Excel document. To start listing the hypotheses let's go back to the sales funnel for a second, which is the panel we created in web analytics and we are going to analyze section by section, at the level of experience, what problems we intuit or what hypotheses we can generate. As we see, on the product ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 175 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development