E-commerce Specialization: Build, Launch and Grow Your Online Business

Verónica de Arriba is an illustrator, designer, and creator of the brand Depeapa, founded in 2008. Her work revolves around her illustrations, which she transfers to all kinds of products, from decorative objects such as prints, trays, cushions, mobiles, tea towels, and accessories, to tote bags, backpacks, T-shirts, sweatshirts, brooches, and necklaces.

She sells her collections in stores all over the world and on her own online store. Her designs have appeared in magazines like Harper's Bazaar, Elle Decor, Frankie magazine, and Kireei, as well as books such as Freestyle - Illustrating Urban Fashion, Koala, and The New Artisans.

Jorge García is a marketing consultant and cofounder of Marketing Paradise, an online agency specializing on the design of e-commerce strategies. He has been helping online businesses of all sizes and sectors design cost-effective, scalable, and sustainable projects since 2006.

He has extensive experience in SEO positioning, PPC campaign management, and content planning for brands with a considerable online presence. His agency designs ambitious customer acquisition, conversion, and retention plans.

Born in Ukraine, Alisa Galitsyna began her self-taught creative adventure in Spain more than five years ago. With a passion for experimenting with different media and textures to create illustrations, prints, and collages, Alisa finds inspiration in the small things that form part of day-to-day life.

She currently sells her designs on her online store as well as in the form of licenses and her illustrations can be seen in stores like Urban Outfitters, Fy!, and Minted. Her prints can also be found on homeware at Target, Wayfair, and Society6.

With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.

She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.

Ignacio Arriaga started his career as an IT engineer working for Ericsson before he decided to focus on email marketing.

He is the co-founder of Acumbamail, a mass email marketing platform and segment leader in Spain that also operates in several Latin American countries. More than 3,500 companies trust Acumbamail for their email marketing campaigns, which translates into over three billion emails sent per month.

Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.

While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.

Héctor and Gerry are the founders of Algoritmo Consultores. They both have experience with companies like Amazon and Mercado Libre, heading up business units to take their clients to the next level. Algoritmo focuses on helping develop brands in the digital sphere, boosting marketplace sales, putting in place strategies to increase traffic, and much more.

They've worked with clients from almost every industry, including decoration, sports, vitamins and supplements, cooking, clothes and accessories, and toys and infants, to name just a few. One of their main assets is the creation of customized programs for clients to achieve short-term results.