E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Everything is well documented in the Test Plan, and we can begin the experiment. Now I'll explain how to implement your design in Google Optimize. Once the experiment is set up, we can launch and monitor it.”

In this video lesson Domestika addresses the topic: Activate hypotheses 2, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Activate hypotheses We already have everything well documented and prepared to start the experiment. We are going to materialize our design in Google Optimize. Let's go to your platform. Once we are already inside Google Optimize via the URL optimize.google.com, here will appear, well a welcome message indicating that we can start again, or we can click here on Create experience in case we already have some example or some in draft. We are going to select in Create experience and here, first of all, he is going to ask us for a name, a name for our experiment. In this case we are going to us...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 184 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development