E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Now I'm going to show you all the marketing channels available to promote your online store. You'll learn the specifics of each one so you can select the ones that make the most sense for your project. You'll discover the advantages and disadvantages of SEO positioning, CPC campaigns, corporate blogs, influencers, social media, and email marketing. ”

In this video lesson Domestika addresses the topic: Marketing Channels for an E-commerce: Overview, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Marketing channels for an e-commerce: overview We have already reviewed the basic elements of our online store, we have it well optimized and we have designed our target audience. Now we will see the marketing channels. We will make a general mapping of the marketing channels available and the characteristics of each one to choose which channels we are going to work on in our digital strategy. Our first marketing channel is social media. There are two types of social networks: horizontal social networks, which are the social networks that go to the general public, for example, Instagram, Fa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 156 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development