E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“This is perhaps the most technical part of the process. Here, I'll teach you how to implement Google Optimize in your e-commerce. This tool will allow us to apply the new hypothesis designs and create the A/B test. We'll link it to your Google Analytics account to view the test results.”

In this video lesson Domestika addresses the topic: Technological implementation, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Technological implementation In this lesson we will start to implement the CRO methodology to the practical part. We will start implementing Google Optimize on our website and to connect it with Google Analytics so that it can collect data. I'll teach you how to do it. As you already know, Google Optimize is the platform which we are going to use specifically for this case, to be able to carry out our A/B tests, our customizations, etc. Let's go first to the optimize.google.com page and here we are going to configure the platform so that we can implement it on our website. We give it there ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 155 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development