E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Next, you'll learn the basic testing concepts we'll use in your e-commerce optimization process. We'll cover terms specific to CRO, but we'll also review terms related to statistics.”

In this video lesson Domestika addresses the topic: Testing Basics, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Testing Basics In this lesson you will learn the basic concepts of testing and we will also revisit some statistics. What is testing? In the end, the testing within the CRO part is to measure between two or more versions which one behaves better than another. In the end it serves us to discard or accept a hypothesis that we had raised. Within these versions that we discussed, We call each one of them as a variant. We call the variant that already exists control and the variant that we are proposing again we call it variant or variation. Among all the experiments you can do, not only is ther...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 175 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development