E-commerce Specialization: Build, Launch and Grow Your Online Business

Overview

“Now I'm going to teach you how to create your content calendar to increase your brand's visibility. This way, you can use this content to attract the same audience to your transactional side.”

In this video lesson Domestika addresses the topic: Content Plan For Your Blog: Getting to Know the Channel, which is part of the Domestika online course: E-commerce Specialization: Build, Launch and Grow Your Online Business. Learn to launch and optimize your business in e-commerce with marketing, CRO and multichannel management strategies.

Partial transcription of the video

“Content plan for blog: getting to know the channel In this lesson we will prepare the content strategy for the online store. The first thing we will do is the same as in the previous lesson, but focused on informational searches. If before we were looking for keywords like buying face creams, now we have to search for more informational "keywords". For example, "advantages of applying a face cream every day." The intention is different before we looked for intentions to buy, now we look for intentions to read, These informational searches they are perfect to attack them from the blog. For t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: E-commerce Specialization: Build, Launch and Grow Your Online Business

• Level: Beginner
• 156 students
• 8 units
• 96 lessons (14h 13m)
• 32 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Business, Digital Marketing, E-commerce, Growth Marketing, Mobile Marketing, SEO, Social Media, Web Design, Web Development