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  • What Is 360 Brand Identity and How Does It Help Brand Recognition?
    Marketing

    What Is 360 Brand Identity and How Does It Help Brand Recognition?

    Discover how to integrate your company or brand’s visual resources to improve your brand’s image If you own a business, at some point, you will have thought about ways to improve how you communicate. Embracing a brand identity is the best way to make coherent and effective decisions. A brand identity is defined by a set of graphic and visual elements and guidelines that communicate the story behind your brand: its values and how it interacts with the public. These elements will become easily recognizable once you have created a compelling brand identity. In a world full of stimuli, having a strong brand identity is becoming increasingly important. Today, businesses should consider it an utmost priority.

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  • Why You, As a Creative, Should Use TikTok
    Marketing

    Why You, As a Creative, Should Use TikTok

    If you haven't already joined the fastest growing social network in the world, find out what you’re missing TikTok has quickly become one of the most popular social media platforms globally. It’s positioned itself as an essential space to build brands, especially your own. Fast, bold, creative, and funny language often scares those who are trying to find a way to embrace it, especially if they are shy or feel like they are not in the appropriate age-group. However, if you work in the creative field, there are many reasons why TikTok deserves to be included in your social strategy. Today, the photographer, Domestika teacher, and influencer THAT ICELANDIC GUY (@arnulfur) will share some of them.

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  • What Is Graphic Identity and What Does a Branding Professional Need to Know About It?
    Marketing

    What Is Graphic Identity and What Does a Branding Professional Need to Know About It?

    Discover how the personality of a brand is built We all know that image is essential when launching and growing a company, but not everyone knows there is a methodology to find and develop our aesthetic universe. The graphic identity is a set of parameters that define a brand's visual aspect, that is, everything that is seen. We say that a company or a project has its own graphic identity when we can quickly identify its presence and relate it to a logo, colors, and fonts.

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  • 10 Creatives to Follow on TikTok in 2021
    Marketing

    10 Creatives to Follow on TikTok in 2021

    Domestika’s Instagram community votes for the social network's most inspiring accounts TikTok is much more than dance moves, reactions, and laughs. There is also a growing wave of creatives surprising everyone with their talents. On Instagram, we often get to see a more carefully-curated side of each user, with heavily edited photos and thought-out angles. TikTok gives us a more relaxed experience and a behind-the-scenes atmosphere. That's why we asked Domestika’s Instagram community which TikTok accounts they find most inspiring. These were the most voted: Marjan Roshan @dailymarjan A Persian-Spanish designer and illustrator based in Madrid. Her work has been featured in Spanish magazines and group exhibitions. On her TikTok, she shares creative processes behind her illustrations (mostly portraiture) with different techniques and materials.

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  • “Working Together, Apart”: Reinventing Relationships Between Teams and Clients
    Teacher Marketing

    “Working Together, Apart”: Reinventing Relationships Between Teams and Clients

    Sagi Haviv explains how the rebranding of discovery+ and Panda Global logos helped his team to reinvent their working methods In March 2020, when the pandemic hit, like everyone else, we were nervous about impact on our business. There were two main worries: one, that clients might be skittish about initiating or continuing design projects when the world was in crisis. This worry very quickly lifted when we discovered that many companies were eager to use the downtime of the pandemic to continue and even to accelerate their engagement with us. The second concern was more existential: working collaboratively and in person—both within our office and with our clients—has been at the core of our practice for decades.

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  • The 4 Pillars of Constructive Advertising
    Marketing

    The 4 Pillars of Constructive Advertising

    What is constructive advertising and how to achieve it, according to copywriting expert Carla González Sooner or later, if you work in the field of advertising, these questions will pop-up in your head: does my work have any meaning? Can a publicist do more than just sell a product? Advertising has evolved over time. We went from a simple "buy now" to campaigns that help discover, deepen, and expand a brand's universe through concepts such as "values". In this context, we spoke with Carla González (@carlagoon), an advertising copywriter specializing in Branded Content and a Domestika teacher. We wanted to know what constructive advertising is and how it is made. We are talking about the kind of advertising that promotes values, takes a stance, and aims to benefit consumers and society. Carla, who has worked for brands such as IKEA, BMW, Vueling, Banco Sabadell, or Casio, shared some ideas and tips to rethink advertising as a business and our role within it.

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  • Domestika Diary: Weekend Creative
    Marketing

    Domestika Diary: Weekend Creative

    Product photography and art direction duo Weekend Creative take us on a day in their life as they make their podcast, shoot photos, and visit the places that brought them together. Weekend Creative (@weekendcreative) is a creative duo made up of Arabela and Elle, who specialize in stop motion and playful and creative brand photography. The two of them have collaborated with the likes of Benefit, Camelbak, and Saint Jane. No matter what they’re working on, they demand just two things from a client: “you need to know how to have fun” and “you have to prefer the weekend.” In this Domestika Diary, you will see where the pair met, what they do, and why they work so well together.

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  • What Is a Press Release and How to Write One
    Marketing

    What Is a Press Release and How to Write One

    Learn how and when to use this essential communication tool In life and business, the saying "out of sight, out of mind" applies. Today, in a world where the information lifespan is measured in seconds, standing out and remaining relevant is one of the biggest challenges for companies and public figures and creatives launching their own projects. One way to be noticed is to consolidate your presence in the media, and press releases are the best way to do it. But, what exactly is a press release, and how do you write one?

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  • The Pomodoro Technique: The Key to Successful Time Management
    Marketing

    The Pomodoro Technique: The Key to Successful Time Management

    Get to know this way of working–your brain will thank you! You'll have already figured it out by now: human beings are not machines. Although many of us would love to be able to perform at a steady pace for hours at a time, inevitably, our attention wanes, our brainpower deteriorates, and we can become prone to procrastination. To perform well, to make the most challenging days productive, we must understand how our brains work and organize our planning around that information–that's what the Pomodoro Technique is all about.

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  • What Is an SEO Copywriter and What Is SEO Copywriting?
    Marketing

    What Is an SEO Copywriter and What Is SEO Copywriting?

    Discover how words have the power to improve a website’s ranking The written word is a key tool for developing any brand. Every business needs to use text to present itself to the world, to connect with potential customers, and strengthen its relationships with users. Copywriters are content creators who write words and messages for media platforms and brands and speak directly to clients and customers.

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  • How to Succed on YouTube Like a Pro? Top 10 Tips
    Marketing

    How to Succed on YouTube Like a Pro? Top 10 Tips

    Experts reveal their secrets and tutorials to exploit the potential of your videos on YouTube Remember when we believed that to succeed on YouTube you only needed a good video? That is not the only key factor. If you want to create a solid profile you need technical knowledge. There are some secrets that will allow you to make sure that you are doing the right thing so that that video that cost you so much, reaches as many people as possible. Some Domestika experts give you access to these techniques through their tips. If you are interested in learning more, just click on the red title to read the full details.

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  • UX Tutorial: How to Conduct Qualitative User Research
    Teacher Marketing

    UX Tutorial: How to Conduct Qualitative User Research

    Learn the basics of UX and user research to analyze what your users are doing and why they are doing it, with Patricia Reiners UX research can seem like an intimidating area of study but it is actually based on a set of simple principles and methods that you can learn and apply to your own projects. Patricia Reiners (@ux_patricia) is a UX/UI designer based in Berlin who is an Adobe resident and the host of the Future of UX podcast. In this tutorial, she explains the basic principles and techniques of qualitative user research and how to use it to improve your product’s UX.

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  • Top Tips for Creating Successful Online Events
    Marketing

    Top Tips for Creating Successful Online Events

    Social communication expert Natalie Koutia shares some tips to help you organize online events efficiently Nathalie Koutia (@nathaliekoutia) is a freelance designer and social media enthusiast who is the communication director and social media manager of the international creativity event OFFF Festival. In her recent Domestika live, Nathalie tells us how a large live event was transported into a virtual world. She advises on how to ensure your online events, however small, are also successful.

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  • 5 Creative Ideas for Instagram Reels
    Teacher Marketing

    5 Creative Ideas for Instagram Reels

    Get the most out of these 30-second-long vertical videos for your Instagram profile Last week, I talked about what Instagram Reels is. Many creatives have started using this new format of short vertical videos that last 15 to 30 seconds. I highly recommended using this tool and the new formats that Instagram is launching since the algorithm usually makes them stand out. In this case, it is also a perfect content format for creatives and very suitable for attracting an audience that increasingly prefers short, visual, and easy to assimilate content. This content is especially interesting to connect with younger generations; both millennials—those who are now between 32 and 26 years old—and Gen Z or Zillennials—born between 1995 and 2009. Let's explore some ideas to get the most out of this format with some examples from the Domestika teachers who already use it:

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  • 7 Tips to Succeed on Facebook Like a Pro
    Marketing

    7 Tips to Succeed on Facebook Like a Pro

    Experts reveal their secrets to exploit the potential of your brand on Facebook Despite the fact that every year we hear that a new social network is gaining popularity among users, Facebook continues to be a powerful ally of brands. With a wide portfolio of tools that is constantly updated, creatives, brands and services of all kinds can promote themselves and reach their target audience. So that you too can improve your Facebook marketing practices, experts share their best tips and practices with you. To read the article that interests you, just click on its red title.

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  • Free Creative Brief Template for Social Media
    Teacher Marketing

    Free Creative Brief Template for Social Media

    Senior Copywriter Paul Anglin shares his comprehensive and easy-to-edit template for writing a great brief When engaging with a new client, a brand, or planning your own social media plan, there's one crucial step of the process: the brief. For Senior Copywriter Paul Anglin (@paulanglin), this might be the single most important document for any project. Drawing on twenty years of experience working with brands like Apple, Nike, and Microsoft, in his Domestika course, Paul shares his process for developing a brief that ticks all the boxes, and how to use that brief to write captivating copy for your social media audience.

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  • Free Worksheet: 3 Formulas for Instagram Story Sales Posts
    Marketing

    Free Worksheet: 3 Formulas for Instagram Story Sales Posts

    Use these formulas and exercises by Dot Lung to create effective Instagram story sales posts Being able to create sales posts for your Instagram stories is an important way to engage with your audience and generate revenue and traffic. Mother of Social Media Dragons Dot Lung has run campaigns and built social media channels for clients like Facebook, Wix, and OFF Festival, and she’s developed a proven method for generating brand awareness and building meaningful audience relationship. In her English-language Domestika Live on February 3, she will explain the crucial role that sales posts play in driving revenue and traffic, and why they are an essential part of any marketing campaign. If you miss the Live, you will be able to find an archived version of it to enjoy later.

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  • How to Create and Record Your First Instagram Reels
    Teacher Marketing

    How to Create and Record Your First Instagram Reels

    Get the most out of these fun vertical 30-second videos. Instagram Reels launched in August 2020 and, since then, many Instagrammers have started using these new short—think 15 or 30 seconds—vertical videos. It is the perfect format for creative minds and suitable for scenarios where fast, visual, and easy-to-assimilate content is preferred. If you haven't tried them yet, I'll teach you in these simple steps how to start making your own reels on Instagram.

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  • Instagram Tutorial: The Secret to Engagement
    Teacher Marketing

    Instagram Tutorial: The Secret to Engagement

    Learn the most effective ways to connect and engage with your audience and network on Instagram, with Dot Lung An active and engaged Instagram following is considerably more valuable than a large and inactive following so knowing how to maximize engagement is key to any successful Instagram account. With countless contradictory messages, It can be difficult to understand what strategy to adopt when interacting with people on social media. That is why social media expert and Mother of Social Media Dragons Dot Lung has created this tutorial to explain the best ways to up your engagement.

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  • Free Social Media Metrics Guide for Beginners
    Marketing

    Free Social Media Metrics Guide for Beginners

    Expert Hana Klokner explains the most used KPIs for social media management You have great content and a shiny strategy for your social media accounts. Then, you implement it and post according to your calendar. But after a while, you see no growth. What went wrong? After ten years of experience as a social media marketing specialist, Hana Klokner (@hanajayklokner) started her own consultancy business, working with clients like Amazon, glh Hotels, and the United Nations. She is a published author of Wired & Socially Awkward: New York, a short story collection for adults themed around social media.

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  • 9 Essential Books for Digital Marketing Professionals
    Marketing

    9 Essential Books for Digital Marketing Professionals

    If you work in social media, branding, and creativity, or are simply interested in learning more, check out this reading list compiled by experts No longer is social media simply a marketing tool: for most companies, it has become the most important vehicle of communication. This is why making the most of social networks is essential, as they become increasingly more valuable. To generate effective strategies and ideas for brands, you need to learn how to use your best thinking tool. Staying up to date and getting to know this specialty in depth are the keys to success. Therefore, we are sharing a list of books recommended by Domestika teachers who are also experts in digital marketing and social media. Recommended by Juanmi Díez, Dot Lung, Núria Mañé, and Hana Kloner, the following titles touch on everything from creativity and branding, as well as the origins of digital marketing. Recommendations from Juanmi Díez (@juanmidiez), who teaches the course, Introduction to Instagram Business:

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  • Free Exercises for Defining Your Brand Identity
    Marketing

    Free Exercises for Defining Your Brand Identity

    Use this worksheet by Alice Benham to conceive and help build a powerful brand identity Regardless of your creative industry, having an effective brand identity is key to finding an audience who can appreciate and support your work. Digital marketing and podcast coach Alice Benham (@alice_benham) works with business owners and entrepreneurs to create strategic content that helps them reach their goals - whether they are based on profit, purpose, or both. In her English-language Domestika Live on January 25, she explains what a brand identity is, why it’s important, and how to create one and ensure that it’s reflected across your content. She will use this worksheet to explain simple, concrete exercises that you can do to conceive and build your unique brand. If you miss the Live, you will be able to find an archived version of it to enjoy later. Using this worksheet, Alice will show you how to define your brand’s core, identity, and values, and you will learn how to create an actionable mission statement that you can then use to drive your content and marketing strategy. This will help you more effectively reach and engage with new audiences, as well as build brand loyalty. Tune in for Alice Benham’s English-language Domestika Live where she answers audience questions about branding and explains how to use these exercises to build your own brand identity, on January 25, 2021 at 5pm UK / 6 pm MAD / 11 am CDMX. To watch an archived version of her Live, and all Domestika Live specials, go here.

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  • Top Tips for Using Copywriting to Strengthen your Personal Brand
    Teacher Marketing

    Top Tips for Using Copywriting to Strengthen your Personal Brand

    Copywriter Carla González lists the importance of language when building a communication strategy and offers tips to improve your texts Marketing is not a religion–although some may disagree, but we think the following biblical verse is fitting: “in the beginning was the Word.” For Spanish copywriting specialist Carla González (@carlagoon), great brand ideas and product concepts are shaped and developed on strong linguistic foundations. Copywriting has an essential role in this process. It is vital to know how to select the appropriate tone and the best words and create a unique style to strengthen a personal or company image. Nowadays, we need to choose our language carefully in order not to offend different sensibilities. We asked Carla three questions about the importance of editing when creating promotional text. Based on her answers, we have put together three great tips on using copywriting to strengthen your brand. Let’s have a look at what she suggests:

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  • Dos and Don’ts of Client Presentations with Katya Kovalenko
    Marketing

    Dos and Don’ts of Client Presentations with Katya Kovalenko

    Learn the dos and don’ts of client presentations so you can present yourself and your projects successfully, with presentation and data designer Katya Kovalenko Client presentations are a part of almost every professional’s life, whether you work in an office or for yourself, we all need to know how to get our ideas across, clearly, concisely, and, most importantly, convincingly. Katya Kovalenko (@katyakovalenko) created a business that helps startups become brands, using the expertise she gained over a decade in the advertising business to help them design their data and present themselves. In this tutorial, Katya will share the dos and don’ts of client presentation to help ensure that your next presentation is a success.

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  • Creative Tools and Techniques to Revamp Your Professional Profile
    Marketing

    Creative Tools and Techniques to Revamp Your Professional Profile

    Learn to enhance your professional profile with some of Domestika’s best-selling courses With the new year comes a renewed impulse to boost your personal and professional lives. If you are looking to create or revamp your brand, or improve your professional performance, we have gathered some interesting resources to guide you and help you get the best results from your creative business or endeavor. ‘Five hats’ technique Mònica Rodríguez Limia (@rodriguezmon) is a business consultant who teaches the Domestika course, Time Management Techniques for Creators and Creatives. She offers advice for creative professionals looking to fix their time management problems. She teaches all the steps involved in planning a full year of work using technology to your advantage so you can prioritize activities, control distractions, and have a successful business while saving time, money, and energy. One of the methods used in her strategy is called ‘the five hats technique’ and is based on Dr. Bono’s ‘Thinking Hats,’ a creative tool also used by actors when they need to take on different personalities. When it comes to time management, if followed with discipline, this technique helps you define roles and associated tasks to improve your results and reduce your stress levels. The five hats are: CEO: refers to your role as owner or founder of your project, holder of your objectives’ vision. Administration: the management role, dealing with money, finance, and paperwork. Design and production: your favorite role and the most attractive side of your business. However, this role should not take over, especially during the first three years. Sales and business affairs: you may not like this role, but it is essential to your product or service’s commercial survival. Communication and marketing: you need to communicate your services and give access to your product. All five aspects play a key role in developing your creative business and should be approached positively.

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  • Free Download: Community Management Strategy Template
    Marketing

    Free Download: Community Management Strategy Template

    Use this helpful template to achieve your strategic goals and assess your work Mastering social media as a community manager or social media strategist requieres to build, grow and maintain thriving communities online. This discipline consists in creating a brand online presence that truly resonates with the audiences while generating meaningful conversations and interactions with the product. Social Media Marketing Specialist Hana Klokner (@hanajayklokner) has been working with brands to perfect their community management strategy for over ten years, with a client list of major brands that include Amazon, glh Hotels, and the United Nations. She knows that a strong community management depends on a solid strategy.

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